Colorful cartoon flowers and mushrooms with smiling faces, including orange, yellow, white, and red flowers and two striped mushrooms.

A vibrant peach-colored flower with layered petals and yellow center, on a green stem with a leafy base, surrounded by cheerful orange and yellow smiling flowers.

A woman with dark, curly hair smiling and holding a fluffy white dog inside an ornate gold frame, with a black background.

A monarch butterfly with orange, black, and white wings.

Jess Rona is the most influential groomer today, having built a cult-like following on social media with her signature musical slow-mo blowout videos and her impressive celebrity clientele.

Jess spent her 20s and 30s grooming dogs during the day, and doing improv at night. Now her two worlds are colliding in a multi-dimensional grooming empire. She is known as an award winning groomer & instructor, a content creator, and comedian.

Several brands have tapped Jess to promote and create original content including Apple, Valentino, Paul Mitchell, Bissell, The Standard Hotel, Ouai, Outdoor Voices, The Hoxton Hotels, Kove, Casper, and more.

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“If there were an award for best slow motion music video of fashionably groomed dogs on Instagram, Jess Rona would win it, hands down.” -Hollywood Reporter

Jess has directed commercials and a music video for Tegan & Sara. She’s also guest starred on shows like New Girl, Drunk History and One Mississippi. She is also executive producer and star of the most adorable competition series of all time: Haute Dog on HBOMax, inspired by Jess's life and brand.

When she's not creating poodle content, you can find her at her flagship brick and mortar in Larchmont Village in Los Angeles or snuggling with husband- actor Eric Edelstein and their two rescue pups.

Illustration of orange and red mushrooms with white spots surrounded by orange, white, and yellow flowers, including daisies and marigolds.

Quote by Katy Perry on a cloud with a small dog, likely a Pomeranian, sitting on top of the cloud. The quote states, "Jess Rona is to dogs as Vidal Sassoon is to the bob cut."

Visit the Salon

Meet The Team

The unique team that brings it all to life.

Portrait of a smiling young woman with dark hair and a nose piercing, sitting in front of a wooden wall decorated with framed pictures of dogs, framed within a vintage-style gold and brown photo border labeled "Amanda."

Amanda (aka “Andy”) began her career in 2017, learning to groom with both corporate and mobile companies, and has now been with JRG since June 2022. Her current goal is to groom competitively, and to one day become a National Certified Master Groomer. Originally planning to be a crime scene photographer, she earned a BA in Photography and a CSI certification. As much as she loved that field, though, she turned her creative eye towards making dogs look cute, a wise move for her sanity. She’s a proud pet parent of her standard poodle Mia, as well as two cats and five chickens. To see Amanda’s work, check her out on Instagram @andythegroomer

A woman with brown wavy hair and a black top sitting inside a gold frame with a label that says "Brooke." Behind her is wooden paneling with four framed pictures of dogs, including a spaniel and other similar breeds.

Born and raised in the valley, Brooke is a patient and loving member of JRG and has been grooming since 2014. She loves to groom anything floofy and doodly, and has a soft spot for senior pups. Her main priority above all else is assuring that the pups are comfortable and happy. Her grooming style is inspired by groomers in Japan, Korea, and of course by Jess Rona’s very own cute face blueprint. She is a mom to her Lhasa-apso Poodle, Sushi, and her Malti-poo, Leia. To see Brooke’s work, check her out on Instagram @brookethegroomer

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A young woman with short dark hair smiling, wearing a black T-shirt with red text, standing inside a store or gallery with framed artwork in the background. The photo is framed with a decorative golden frame and a green nameplate at the bottom with the name "Deni".

Born and raised in The Valley, Deni always knew she wanted to work with animals. In 2014, Deni started working at a grooming salon and found her passion. She noticed quickly that many dogs were nervous for grooming, so Deni made it her goal to make the experience as cozy as possible for each pup. 11 years later, Deni has found how to make every dog feel safe and loved while being groomed. When she's not grooming, you can find her horseback riding or reading a fantasy novel.

Portrait of a smiling man with a shaved head and goatee, wearing a black shirt, framed by a decorative gold border with a nameplate that reads 'Will'. Background features framed pictures of dogs.

William Liermann is a bather that has been working with Jess since 2010. Will treats every dog as his own. Combining his love for dogs with his relentless work ethic, eye for detail and patience, he strives to give dogs the best experience he can. He’s also a skilled drummer of 30 years, and has toured all over the world. To see Will’s work, check him out on Instagram @will_the_bather

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A young person with short brown hair, glasses, and a nose ring, smiling and sitting indoors with wooden paneling and framed dog pictures in the background. They are wearing a brown sweatshirt, and a decorative gold frame surrounds their photo with a label that says "Lenny" at the bottom.

Originally from Arkansas, Lenny’s passion for animals began on family farms, eventually growing into a career of getting to pet dogs every day. With a belief that art can be found anywhere, even in a bath, he treats every pup like their own masterpiece, painting the foundational layer for rest of the detail work to come. Since beginning grooming in 2023, Lenny is grateful and excited to continue in collaboration with such talented groomers and beautiful animals.

From grooming parrots to spreading pixie dust on parades in Orlando, Reagan has always been drawn to roles built on connection. While earning her B.S. in Communication Studies, she worked at a holistic pet food retailer and grooming salon, and found that connection ran just as deep with dogs. Retail soon wasn't enough, and her grooming journey began.

Reagan's favorite part of grooming is the bond she builds with her clients, two-legged and four. Her goal is for every soul to feel seen, appreciated, and taken care of. When she's not making dogs look and smell gorgeous, you can find her exploring nature with her husband and two shmoops, Zero and Scout.

A woman with shoulder-length wavy hair and tattoos on her arms, smiling, sitting in a room with wooden walls and animal pictures, framed by a decorative gold border with a nameplate that says 'Reagan'.

A young woman with long brown hair smiling behind an ornate gold frame, with a nameplate that reads 'Aubry' at the bottom.

A rainbow with seven colors arranged from pink to dark green.

Hailing from Memphis, Tennessee, Abby made her way to Los Angeles nearly five years ago. With a background in art and design (including studies at Parsons School of Design), she’s always had an eye for beauty and detail. Drawing on years of experience leading operations and elevating client experiences within the grooming industry, she joined JRG Salon as General Manager, keeping the salon organized, welcoming, and running like clockwork. In her free time, she’s usually baking something indulgent, crafting something cozy, or being followed from room to room by her shorkie, Hazel.

A man with light blonde hair and a beard, wearing a blue patterned shirt, framed as a portrait with a gold ornate frame. The background features a blurred wooden interior with artwork and decorations. The frame has a label with the name "Colin".

Colin has been part of the JRG team since 2022, helping things run smoothly behind the scenes. Nicknamed "King Collie Dog" by his family, Colin has been a dog lover all his life. When he's not busy helping Jess make the world a cozier place, you can find him writing screenplays at his Valley Village home.

A white fluffy dog sitting on a teal couch, seen through an ornate gold mirror frame. Behind the dog, wooden wall with framed pictures of puppies.

Meemu Rona Edelstein is the shop manager, he oversees the staff and decides who gets to go on lunch. (It depends on who has a bite or two for him). Despite his gambling problems of the past, we trust him to run the desk solely because he is a master at delegating. He will get you to do pretty much anything. And if you have cheese in your hand, you can get him to do anything as well.